Joanna is a senior fundraising and marketing leader with over 15 years’ experience in the nonprofit sector. At Adoption UK, she leads income generation, marketing, communications, and policy, driving sustainable growth, strengthening brand and engagement, and influencing policy to improve outcomes for adoptive families.

Prior to this, she was Director of Fundraising, Communications & Marketing at Newlife the Charity for Disabled Children and Director of Income Generation & Marketing at John Taylor Hospice.

Joanna has also served as a magistrate and held several board-level roles. She holds a degree in psychology and a certificate in fundraising management.